![]() ![]() ![]() Shoretz explained that these call-outs were the most important to the company’s consumers – in particular those who shop for high-protein products at stores like Vitamin Shoppe, who might want an alternative to some of the more traditional high protein powders and bars aimed at athletes.Īlong the bottom of the pouches, the packages also call out other sought out attributes, such as gluten free, high fiber, no soy, Non-GMO Project Verified and certified vegan. The change allows consumers to still see the product, but gives the company room to communicate important call outs.įor example, most pouches call out the low calorie count – only 100 per serving – in addition to the protein. To make space for the bigger name, the company shrunk a bean shaped window that covered a large portion of the old package to about the size of a half dollar on the front of the new package. But to help bring loyal fans along, the Enlightened brand name is still in smaller font across the top of the pouch. ![]() A move that Shoretz says is intentional to help consumers better discover the brand. The new name stacks in alternating colors over three-fourths of the pouch – making it the first thing that consumers see. With that mission in mind, she said, the company changed the snack name from Enlightened to Bada Bean Bada Boom to “really encapsulate the fun of the product,” and “because you can’t help but smile when you say Bada Bean Bada Boom.” They can be fun and crunchy and flavorful and have bold seasoning.” She explained at the Food & Nutrition Conference & Expo in Washington, DC, last month that the rebrand for the protein-packed, plant-based snack is rolling out now, and aims to show people that “beans don’t have to be boring and bland and mushy. “Our roasted fava beans have been under our Enlightened brand, but then we realized our ice cream is kind of a big deal now, and we didn’t want these guys to be living in their shadow any longer because they are such a good product and have so many fans, but also so much more potential because most people who know Enlightened didn’t really know about them,” said Lily Shoretz, director of brand strategy for Beyond Better Foods, which owns the Enlightened, cloud10 and Bada Bean Bada Boom brands. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation. ![]()
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